The growth of Internet marketing is faster than other medias. Many organisations are switching over to the form of internet marketing in this e-commerce world. Their balance sheet show high profits because of the money saved on sales force. Manual sales force can only operate in a limited territory. Whereas e-commerce has no boundaries and business expands from local to national and international markets. Cost of entry of Internet marketing has is lower to other traditional media. Hence many companies have switched over from radio, television and print media to internet.

There are multiple benefits in internet online marketing. There is a greater sense of accountability and transparency for the advertisers. Unlike traditional media, web analytics facilitates tracking making it responsive and more efficient.

However there are some drawbacks. Both businessmen and Customers will have to be internet savvy. They should be exposed to new technologies unlike traditional ‘offline’ media.  Otherwise they fail to get the message. Slower internet connections damage the business. Often Websites with complicated and large content fail to entertain customers. Though internet facility is available on dial up mode or on mobile devices, they feel difficult to download the required information. Ecommerce is effective only for non-tangible products. Business on physical goods becomes difficult over internet. Customers would very much like to sense the product they wish to buy whether they buy vegetable or cloth. They may like to taste, touch, smell or try the product. Owing to this difficulty, ecommerce entrepreneurs have started offering free-trial money back offer and liberal return policies for their products so that customers can return the product on proof of dissatisfaction and get whole of their money returned to them, with no questions asked.

Both technical and creative aspects are combined in the internet marketing. The technical aspects include its design and development. It is also concerned with advertising and sales. There are different methods of internet marketing. They are search engine marketing, email marketing, display advertising, interactive advertising and affiliate marketing. The online media promotes an organisation and plays a vital part in its growth.

Each organisation has its own real goals. An internet marketer uses various strategies like online advertising of products and services through the websites. Search engine marketing is effectively put in use. Apart from this excellent public relations and an expert market research is undertaken.

Under the business model e-commerce, goods are sold directly to business (B2B) or consumers (B2C). E-commerce improves the value of the organization. It gets sales leads from the website. Internet marketing campaign is designed according to the demands of each person. The specific objectives vary from one business to the other.

Internet market is always at an advantage. Information is available all the 24 hours in a day and 7 days in a week without break. Consumer gets maximum satisfaction when he gets an opportunity to learn about the products and make purchase at any time as he wish.